L(earn)2 Live the Brand™
You call for service or sales. The person who answers has a name. Yet as a customer, you are calling the brand. Not the person. This fundamental truth explains much of the anger with poor customer service. The brand promises many propositions in its sexy ads and sales promotions. Yet the moment of truth lives when you call in with a question or a problem. Who is the brand then?
In L(earn)2 Live the Brand™ explores participants’ ability and willingness to take on the brand attributes. Not as an intellectual exercise but answering the difficult question of what it takes for us to live the brand. And what stands in the way of taking on the brand. We systematically remove resistance and engage the team in the actions required to live the brand.
Help stop the lunacy of investments in brand without investment in the people who deliver on the brand.
In L(earn)2 Live the Brand™ explores participants’ ability and willingness to take on the brand attributes. Not as an intellectual exercise but answering the difficult question of what it takes for us to live the brand. And what stands in the way of taking on the brand. We systematically remove resistance and engage the team in the actions required to live the brand.
Help stop the lunacy of investments in brand without investment in the people who deliver on the brand.
